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45 “We will continue the K-Smile Campaign.” Completion ceremony for the 15th University Students’ National Smile Team 03-22

“We will continue the K-Smile Campaign.”
Completion ceremony for the 15th University Students’ National Smile Team

 

- 200 university students have welcomed foreigners with warm smiles for five months in celebration of the 2016–2018 Visit Korea Year -/strong>


On March 3 at 04:00 pm, the Visit Korea Committee (chaired by Park Sam-koo) held the completion ceremony for the 15th University Students’ National Smile Team at Ferrum Tower in Suha-dong, Jung-gu, Seoul.

The University Students’ National Smile Team, comprised of 200 Korean and international students, was divided into 25 groups to promote hospitality under the K-Smile Campaign for five months beginning last October in celebration of the 2016–2018 Visit Korea Year. The groups visited various tourist attractions including Incheon International Airport, Myeong-dong, and Insa-dong. At the ceremony, the students reported on their progress and showed video clips of their activities. The top three groups received awards from the minister of Culture, Sports and Tourism and the chairman of the Visit Korea Committee in recognition of their outstanding performance. In addition to group prizes, individual winners of the “Smile Award” and “Care Award” were announced.

The 15th University Students’ National Smile Team promoted the K-Smile Campaign at the opening ceremony of the Korea Grand Sale in early January this year. They helped to enhance the international reputation of Korea by carrying out different programs, such as tattooing, coloring walls, and taking a pledge of kindness. At the same time, they motivated locals to play their part in spreading word of the K-Smile Campaign. The various events they took part in to promote the K-Smile Campaign include the Korea Sale FESTA held last October, the declaration of the Visit Gangwon Year, and the celebration of attracting a record-breaking 17 million foreign tourists.

Choi Hyun-soo (24-year-old, Gachon University), the leader of the grand prize-winning group, “Binggraehet,” remarked, “While promoting the K-Smile Campaign with my group, I felt a great sense of satisfaction from watching the foreigners enjoy themselves during their visit.” Kizasaki Asumi (24-year-old, Ewha Womans University), a Japanese student studying in Korea, said, “I’d like to continue promoting Korea’s spirit of hospitality even after today. I hope our efforts would encourage more Japanese tourists to return to Korea.”

For inquiries, please contact Assistant Manager Cho Hyun-joon, Service Improvement Team (02-720-7325, chj1014@vkc.or.kr) 

1Group photograph of the 15th University Students’ National Smile Team

 

2“Binggraehet Group,” the winner of the grand prize (granted by the minister of Culture, Sports and Tourism)

44 2016–2018 Visit Korea Year Participates in ITB Berlin, Germany 03-21

2016–2018 Visit Korea Year Participates in ITB Berlin, Germany

 

The 2016–2018 Visit Korea Year came up in Berlin, Germany!
The ITB Berlin is one of the largest trade show in Europe. Held at Messe Berlin, the 2017 trade show attracted over 180,000 visitors from 11,000 businesses based in over 190 countries.
As a participant in the 2017 ITB Berlin, the Visit Korea Committee successfully get more people familiar with the 2016–2018 Visit Korea Year!

 

 

The Korea booth was so apparent even from far away!
At the booth, the PyeongChang 2018 Olympic Winter Games was imaged with a motif of a sheep ranch in a beautiful snow landscape of Pyeongchang, Gangwon Province. Next year is so eagerly anticipated!

43 Visit Korea Committee Holds 10th Board Meeting 03-14

Visit Korea Committee Holds 10th Board Meeting

 

At 11 a.m. on February 21, the Visit Korea Committee held its 10th board meeting at Lotte Hotel.
Presided over by Chairman Park Sam-koo of the committee, the meeting proceeded with a report on final accounts 2016, an announcement of programs for 2017, and the appointment of board members who would play a key role in the 2016–2018 Visit Korea Year.

 

1<The 10th board meeting of the Visit Korea Committee>

 

2<Declaration of the opening of the board meeting and opening remarks by Chairman Park>

 

3<Report on final accounts 2016, and announcement of programs for 2017>

 

4<Report on final accounts 2016, and approval of programs and annual budget for 2017>

 

5<Discussions on tourism promotion>

 

6<Luncheon>

 

Through close collaboration with the board of directors,
the Visit Korea Committee expects to provide more benefits and
better services for foreign tourists in Korea.

42 Awards Ceremony for Outstanding Members of the 15th Global Promotional Delegation for Korean Culture and Tours 03-09

Awards Ceremony for Outstanding Members of the 15th Global Promotional Delegation for Korean Culture and Tours

 

On February 27, the Visit Korea Committee held the awards ceremony for outstanding delegates of the 15th Global Promotional Delegation for Korean Culture and Tours at VANK Seowon in Bomun-dong, Seoul.
The outstanding delegates received certificates of merit, medals, and souvenirs in recognition of commendable services. They also had the opportunity to share their experiences.

 

1-min

 

On February 27, the Visit Korea Committee held the awards ceremony for outstanding delegates of the 15th Global Promotional Delegation for Korean Culture and Tours at VANK Seowon in Bomun-dong, Seoul.
The outstanding delegates received certificates of merit, medals, and souvenirs in recognition of commendable services. They also had the opportunity to share their experiences.

 

2-min

 

<Presenter 1 / Delegate Oh Saemi>
Delegate Oh Saemi, who played a part in making a Korea foreign tourists long to visit again, shares her experience of customizing the K-Smile Campaign for her international friends.

 

3-min

 

<Presenter 2 / Delegate Lee Harim >
It was a great delight to hear Delegate Lee Harim talk about how she participated in promoting the K-Smile Campaign and Korean culture by wearing hanbok (traditional Korean dress) and taekwondo uniform at various tourist attractions.

 

5
Last but not least, the outstanding delegates of the 15th delegation posed for a group photo.

 

Based on their experiences with the Global Promotional Delegation for Korean Culture and Tours, we hope that the delegates will continue to dream big, and contribute to spreading Korean culture and the K-Smile Campaign all over the world.

41 Visit Korea Committee Attends Korea Travel Expo 2017 03-07

Visit Korea Committee Attends Korea Travel Expo 2017

 

The Visit Korea Committee attended the Korea Travel Expo 2017, which was held at Halls C and D1 of COEX from February 16 to 19.
The Korea Travel Expo, an annual event launched in 2004, contributes to local economic development by providing travel information and attracting more tourists to travel across Korea. This year, the travel fair was attended by more than 100,000 visitors.

 

The Tourist Service Center, run by the Visit Korea Committee, promoted the Pledge of Kindness, the Visit Korea Year, and the Korea Grand Sale to locals.

 

1-minJPG

 

The Korea Travel Expo kicked off with the opening ceremony.

 

2-minJPG

 

Many visitors joined in the long queue in front of the Tourist Service Center.

 

3-minJPG

 

Promotional materials on the Visit Korea Year, the Korea Grand Sale, and the K-Smile Campaign were distributed in front of the Tourist Service Center.

 

4-min

 

The visitors participated by taking a Pledge of Kindness.

 

5-min

 

Many foreign tourists who attended the event showed great interest in the projects and activities of the Visit Korea Committee.

 

6-min

 

Tuho, a traditional game of throwing arrows into a pot, was very popular among those traveling with family.

 

7-min

 

Many visitors left messages in the guestbook.

 

The Korea Travel Expo was a valuable opportunity for the Visit Korea Community to promote its activities, including the 2016–2018 Visit Korea Year, to locals and tourists.

 

The Visit Korea Committee will continue to attend various travel fairs at home and abroad to promote the PyeongChang 2018 Olympic Winter Games and the 2016–2018 Visit Korea Year.

 


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