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39 Special Theme Weeks of the Korea Grand Sale at the Dongdaemun Event Center 02-27

Special Theme Weeks of the Korea Grand Sale at the Dongdaemun Event Center

 

Today, we bring to you the latest news on the Korea Grand Sale, one of Asia’s largest festival of shopping, culture, and tours.

 

Even at this very moment, the Dongdaemun Event Center is at the heart of festivities.
Let’s take a look at the host of activities that went on at the Event Center according to its four weekly themes.

 

A total of four exciting weekly themes were arranged for the Korea Grand Sale.

 

[Must-Buy Week: Prizes for Purchases]

 

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During the Must-Buy Week, the first thematic week of the Korea Grand Sale, foreigners had the opportunity to win prizes according to their purchases.
The prizes included concert tickets and beauty products such as sheet masks and makeup kits.

 

[Must-See Week: Performances]
The second thematic week of the Korea Grand Sale was the Must-See Week, featuring a variety of exciting performances.

 

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The first was a cover dance performance of popular K-pop artists!
Five female dancers wowed the large crowd at the Dongdaemun Event Center with their spectacular, energetic moves.

 

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The second performance was the Korean traditional play.
Both locals and foreigners were drawn to a modern interpretation of Simcheongjeon, which is a representative tale of the Joseon Dynasty era.
Thanks to the witty lines and impressive acting, everyone enjoyed themselves thoroughly despite the cold weather.

 

[Must-Do Week: Korean Traditional Games]
It’s the Must-Do Week of the Korea Grand Sale.
The Event Center offers various events for tourists during this week.
The most popular is the chance to try out Korea’s traditional games.
Throughout history, Koreans have played different traditional games.

 

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The first program is tuho, or pitch-pot.
The players throw arrows from a distance into a pot, and those with the most arrows in the pot win the game.
This game used to be played by the yangban, which was the ruling class during the Joseon Dynasty. Today, it can be played by anyone, anywhere.

 

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The second program is jegichagi.
The players kick a jegi in the air, and those who prevent it from falling to the ground for the longest time win the game.
Jegichagi is one of the popular traditional games in Korea.
Visit the Dongdaemun Event Center to participate in traditional games and enjoy the opportunity to win prizes before the Korea Grand Sale is over!

 

The Korea Grand Sale!
A variety of events awaits you.
Don’t miss out! Do drop by the Event Center. :)

38 Who’s the Lucky Winner of the Korea Grand Sale Golden Key? 02-27

Who’s the Lucky Winner of the Korea Grand Sale Golden Key?

 

- Lucky winner receives golden key at the Dongdaemun Event Center


On 21st, the Visit Korea Committee (chaired by Park Sam-koo) held an award ceremony for its “Find the Golden Key” event, organized as part of the Korea Grand Sale, at the Dongdaemun Event Center.

“Find the Golden Key” picked a lucky winner from among 5,000 foreign tourists who visited the Dongdaemun Event Center and presented receipts for purchases amounting to more than KRW 100,000 during the Korea Grand Sale.

Karasuno Riho, a 21-year-old tourist from Osaka, Japan, was named the lucky winner of the event. At the award ceremony, the Visit Korea Committee presented her with a golden key worth around KRW 1 million. Riho, who is a follower of the Korean wave and an avid user of Korean cosmetics, arranged her trip to coincide with the Korea Grand Sale. She said, “I’m very happy to be the winner of the golden key event. I will return to my country with wonderful memories of Korea.”

Secretary-General Han Kyung-ah of the Visit Korea Committee remarked, “Besides shopping during the Korea Grand Sale, I hope that foreign tourists visiting the Dongdaemun Event Center will participate in the various cultural activities and take home beautiful memories of their trip. In the future, the committee will strive to create a more festive Korea Grand Sale that reflects the consumption behaviors and preferences of foreign tourists.”

Meanwhile, the final weekly theme of the Korea Grand Sale from February 22 to 28 is the Must-Eat Week, during which foreign tourists visiting the Event Center get free samples of popular Korean foods. More details on the Must-Eat Week are available on the official website of the Korea Grand Sale.

For inquiries, please contact Park Hye-jeong, Service Marketing Team (tina@vkc.or.kr / +82-2-6272-7318)

* Official site of the Korea Grand Sale
1) 한국어 : http://www.koreagrandsale.co.kr/ko/
2) ENGLISH : http://www.koreagrandsale.co.kr/en/
3) 日本語 : http://www.koreagrandsale.co.kr/jp/
4) 简体中文 : http://www.koreagrandsale.co.kr/cn/
5) 繁體中文 : http://www.koreagrandsale.co.kr/tw/
 

2Karasuno Riho, winner of the golden key

 

1Commemorative photo of the golden key award ceremony
Secretary-General Han Kyung-ah, and golden key winner Karasuno Riho (from left)

37 We will take the lead in spreading hospitality and warm smiles in Korea! 02-22

We will take the lead in spreading hospitality and warm smiles in Korea!

 

- Meeting on hospitality culture attended by more than 70 model workers in the tourism industry


On February 15, the Visit Korea Committee (chaired by Park Sam-koo) held a meeting of the National Smile Team at Ferrum Tower in Jongno-gu, Seoul to discuss measures with model workers in the South Korean tourism industry on spreading a culture of hospitality ahead of the PyeongChang 2018 Olympic Winter Games.
The course of the K-Smile Campaign was reviewed by about 70 members of the National Smile Team, who are serving at points of contact with tourists including immigration/customs, transportation, shopping, lodging, restaurants, and the tourist police. Next, model workers at the forefront of the campaign introduced some examples of hospitality being offered to foreigners.
One of the model workers was Lee Geum-seok, a 67-year-old taxi driver. He said, “There’s a Japanese tourist who rides my taxi whenever he’s on business in Korea. That’s when I realized that hospitality goes a long way, even if we speak different languages. More foreigners will be visiting Korea around the time of the PyeongChang Winter Olympics. As a member of the National Smile Team, I will continue to do my part by giving foreign tourists a warm welcome.”
Secretary-General Han Kyung-ah said, “Those working in the tourism industry are the driving force behind a hospitable Korea. In preparation for the PyeongChang Winter Olympics, the Visit Korea Committee will work with the National Smile Team to improve the reception of foreigners and to promote the K-Smile Campaign.”
Every year, the Visit Korea Committee appoints members of the National Smile Team from among model workers in the tourism industry in recognition of their warm reception toward foreign tourists. A total of 548 members have been appointed to date.

*For inquiries, please contact Jung Soo-jin, Service Improvement Team (jsj@vkc.or.kr, ☏ +82-2-720-7335) 

1Group photo of the National Smile Team

 

2A model worker of the National Smile Team shares his experience during the meeting.
(From left) Im Gwang-muk, Lee Geum-seok, Jang Seong-nam, Go Bit-na, Yu Sun-deok

36 MOU Signed with ZIMZOM-AIR and LA CASA Hotel 02-17

MOU Signed with ZIMZOM-AIR and LA CASA Hotel

  

ZIMZOM-AIR’, a service that delivers luggage, and ‘La Casa Hotel’, a boutique hotel on Garosu-gil Road, Gangnam, signed MOU.

  

MOU between ZIMZOM-AIR, which was officially selected as ‘HANDS FREE SERVICE’ by Visit Korea Committee last year, and La Casa Hotel, part of the Casamia Hotel brand that has led the domestic residential environment trend, is expected to be a new sensation in the travel industry.

  

ZIMZOM-AIR, launched last year, has made business tie-ups with various foreign and domestic travel businesses, having ‘Korean tourism without worrying about baggage’ as the goal.


 

ZIMZOM-AIR is planning another service model besides the existing service to solve problems that tourists who visit Korea experience, which is a shuttle service between the hotel and the airport. 

Throughout this, it is trying to become a ‘domestic No. 1 luggage delivery service’ brand who makes an effort for Korean tourism’s qualitative growth.


 

 

ZIMZOM-AIR is a ‘luggage delivery service’ business based on O2O that safely delivers luggage 

between accommodations and airports at a time that customers want.

35 Myeong-dong, Chuncheon City, Gangwon Province 02-14

<K-Smile Campaign During the Winter Travel Week> Myeong-dong, Chuncheon City, Gangwon Province

 

On January 21, the Visit Korea Committee held a K-Smile Campaign in Myeong-dong, Chuncheon City, Gangwon Province.
This campaign took place during the Winter Travel Week.
The event was attended by representatives of various organizations, including the Visit Korea Committee, University Students’ National Smile Team, Korea Tourism Organization, Gangwon Provincial Office, Chuncheon City Office, and Gangwon Tourism Association

 

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Myeong-dong, Chuncheon is filled with affection, kindness, and warm smiles!
The representatives pose for a photo before the start of the campaign.

 

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The campaign has officially begun!
The University Students’ National Smile Team members are holding up pickets promoting the Visit Korea Year and the K-Smile Campaign.
Under the lead of CEO Jung Chang-soo of the Korea Tourism Organization and Secretary-General Han Kyung-ah of the Visit Korea Committee, the students visited shops in Myeong-dong to promote the campaign.

 

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Despite the cold weather, many local retailers participated in the campaign and personally welcomed tourists visiting Chuncheon for the weekend.
We asked them to introduce the campaign in detail to every visitor. ^^

 

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Our next destination was the Romantic Market, another major attraction in Chuncheon.
Located in the heart of Chuncheon, the market is a popular spot that draws many visitors.
At the market, we promoted the campaign to many stall keepers and purchased goods from them.

 

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We felt satisfied at the enthusiasm shown by the stall keepers and visitors towards the campaign.
The locals’ warmth and friendliness at the Romantic Market left a lasting impression.
We hope that the K-Smile Campaign will spread across the country, allowing visitors to be greeted with warm smiles wherever they go. :)

 

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The University Students’ National Smile Team played a key role in this campaign!
They were captivated by the charm of the Chuncheon Dakgalbi Street.
It seems like they’ll soon return to Chuncheon for another delicious meal. ^^

 

The restaurant workers promised to welcome foreign tourists visiting Chuncheon for a taste of dakgalbi with warm smiles and kindness. We hope that the Dakgalbi Street will become one of the nation’s best food alleys!


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